Reggie Fils-Aime denies any Wii price cut

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During the BMO Capital Markets Interactive Entertainment Conference, Reggie Fils-Aime was talking about how Nintendo was having success despite the global economical crisis and also was asked about any holiday price cuts, his interview questions:

Now that Microsoft just cut prices on the Xbox, you are the only console maker to not cut prices. Will you?

The consumer is voting with their wallet and their pocketbooks that the Wii and the DS represent fantastic values. So far this year, month in and month out, the Wii and DS have been number one and number two selling systems for the month. That suggest our value equation is finely tuned at this point.

So no price cuts?

There is no need for price cuts on our systems today.

Source: What They Play

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Tagged as: cut, denies, fils-aime, price, reggie, wii