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Club Nintendo of USA is going to offer later this year a reward system in which you register your game on the Nintendo Website and special points will be added to your account.
You can also do surveys and reviews for points, in exchange, you can use the points for exclusive Nintendo merchandise, this system will be implemented for market research and to learn the habits of the Nintendo gamers for better quality games and for rewarding Nintendo users.
United Kingdom has a similar system that has been active for months/years.
Source: MTV
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