Nintendo is preparing for Holiday sales

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Nintendo Corp. has announced that during this holiday seasons,  Wii Productions will exceed 2.4 million per month to counter Wii Shortages that have been reported years ago.  The supply of the Wii has increased by 50% but the demand for the holiday season is yet unknown.

Reggie Fils-Aime is expanding the promotions of Nintendo to many different type of consumers and currently he is targeting women.

According to an interview by LA Times:

Half the owners of our hand-held DS console are women. In terms of people who claim the Wii console as theirs, a third are women. That compares to about 20% for typical consoles. Among those who play the Wii, 50% are female.”

And for this holiday seasons what is Nintendo preparing for?

From the LA Times:

“For Nintendo, we project very strong sales. Our two platforms [Wii and DS] account for almost 70% of the dollar growth of the industry in the U.S. in the first nine months of this year, compared to last year.

Given that strong position, retailers are providing us with tremendous support. Retailers view the Wii and the DS as a way to draw more consumers into their stores. They are using it as a loss leader to drive traffic. This week, for example, Target is selling the DS for $125, when the normal price is $129.99.”

Source: LA Times

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Tagged as: holiday, nintendo, sales, season